The awards champion the most progressive and innovative work in the travel and tourism industry across the world; celebrating a devotion to sustainability, positive influence, and conscious travel solutions. The awards aim to ‘unearth, acknowledge and promote good practice’ within the industry – signalling the trajectory of how the tourism industry is pursuing innovative new initiatives to combat climate change, increase biodiversity, and preserve local cultures and communities.

Read more about these globally respected awards in the Evening Standard.

Weeva is a pioneering Software-as-a-Service (SaaS) platform, aimed at democratising access to cutting-edge sustainability management tools for the travel and tourism industry. Over its first year of operations, Weeva has built a community of over 400 individual users around the world, who are making tangible progress to improve the sustainability of their business operations and drive lasting behavioural change within their teams.

Julie Cheetham, Co-founder and Managing Director at Weeva attended the WTM conference this week and spoke at the Responsible Tourism Programme run by renowned WTM Responsible Tourism Advisor, Harold Goodwin.

Julie commented: “What a huge honour to be acknowledged for this global award. It is humbling to know that our solutions are having a positive impact right across the world and helping our users on their individual sustainability journeys. This award is a testament to our collaborative work tackling climate change – a critical issue for our generation. We are so delighted to be recognised before touching down in London to join Harold and the Responsible Tourism Programme at WTM this week. I am grateful for a fantastic week of encouraging discussions with others who understand and support our vision for a sustainable and resilient future for travel.”

Sabre will be sponsoring the 2024 awards and were part of the international judging panel this year. Read Head of Sustainability Communications at Sabre, Tess Longfield’s report on the Global Responsible Tourism Awards on the Sabre website.  

The global award commendation follows the news that Weeva won ‘Gold’ at the regional WTM Africa Responsible Tourism Awards for the ‘Addressing Climate Change’ category. The WTM accolades wrap up a successful year of award wins for the start-up that celebrated its first anniversary in September. Notably, Julie Cheetham was recognised as Regenerative Change Maker of the Year at the 2023 edition of the Regenerative Travel Impact Awards.

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Pattern, a leading InsurTech innovator specializing in customized embedded insurance and non-insurance products, is thrilled to announce the launch of its groundbreaking service, FlexIt.

Designed to provide unmatched cancellation flexibility for non-refundable bookings, FlexIt empowers travel, booking, and registration retailers to offer their customers an immediate, no-questions-asked cancellation option. According to Expedia’s most recent Path to Purchase report, 28% of travelers look for travel brands that offer flexible cancellation policies or refundable rates. Pattern’s platform is meeting that need with FlexIt.

FlexIt seamlessly integrates into the booking pathway of Online Travel Agencies, event booking companies, and any business dealing with non-refundable reservations, effectively transforming them into refundable bookings. This new service redefines customer experience by eliminating the need for complex claim forms or restrictive reasons for cancellations.

Joyce Segall, Global Head of Insurance Innovation and Strategy at Pattern, states, “Today’s consumers are looking for maximum flexibility around refundability with the ability to cancel without the hassle of filling out claim forms or deciphering a list of covered reasons. FlexIt allows consumers to book with confidence knowing they can cancel their booking for any reason, no questions asked.”

FlexIt’s coverage extends across all regions where Pattern operates, ensuring a global reach. Existing Pattern customers can seamlessly access FlexIt through Pattern’s embedded protections platform. Additionally, the service is available as a standalone offer for prospective online retailers seeking cancellation flexibility or as part of a more comprehensive protection offering.

Ido Hertz, Head of Product Management, explains, “Trip cancellation products like CFAR have always come with their fair share of limitations and are not widely available with every purchase, which has been confusing and frustrating to many of our customers. This is not your standard CFAR insurance. We’ve reimagined this product based on market needs. It is easily configured and embedded in every business, booking and customer journey in minutes, and using machine learning, it addresses every flexibility need, with a personalized cancellation service.”

Pattern Insurance invites businesses to explore FlexIt and revolutionize their booking processes by providing customers with unprecedented cancellation flexibility.

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Award-winning Jerusalem-based startup Joyned has today announced the appointment of Omri Lachman as its Managing Director of Growth.

A serial tech entrepreneur and executive with over 15 years of experience in launching and scaling disruptive tech ventures, Omri will lead Joyned into its next phase of growth and further extend its disruptive collaborative booking technology within the travel sector. Lachman’s expertise focuses on business development, strategy development, sales and marketing. He also has hands-on experience in working alongside both consumer (B2C) and business (B2B) audiences.

Lachman has previously served as CEO and co-founder of wireless charging technology startup Humavox, and was co-founder of gamified sports talent discovery platform LEAP. He serves on advisory boards of several Israel-based companies and has served as board member at Joyned since May 2021. 

As part of several leadership teams, Omri has nurtured early stage tech ventures to enable successful public offerings and has also successfully facilitated M&A transactions. His expertise spans across a variety of technological features, namely: semantic search engines, computer vision and image analysis, voice recognition, telecom, cyber security, sports and gaming, wireless electricity, blockchain and Web3. 

Commenting on Lachman’s appointment, Joyned CEO and co-founder Jonathan Abraham, said: “We’re really excited to have Omri join the team as our Managing Director of Growth. We’ve been very impressed with his contributions as a board member and he’s already provided invaluable expertise used in our business modeling, product-elements, business and go-to-market strategies. It felt like a natural progression to boost and enhance his position as we at Joyned are also looking to enhance our impressive growth further.”

Joyned is a SaaS solution for travel websites that enables friends and family to book together, increasing revenue in the process. Founded in 2017 by CEO Jonathan Abraham and CPO Michael Levinson, Joyned has rapidly expanded over the past year and its Gross Booking Value increased by more than ten times between Q2 2022 and Q1 2023. Joyned’s client base now includes travel industry giants Amadeus, RIU Hotels and OYO Vacation Homes. 

Omri Lachman said: “It’s a pleasure and a privilege to become even more involved in the growth and expansion phase of such an innovative company. Over my entrepreneurial journey, I have devoted most attention to companies and entrepreneurs which make their presence known within the market and are changing people’s lives for the better by doing so. Joyned is one of those companies. I look forward to working closer than ever with the team to continue Joyned’s position as the go-to solution and provider of this booking technology within the travel industry.”  

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Award-winning travel tech start-up Joyned has announced a new partnership with TravelUp, the UK’s leading travel arrangements company offering flights, hotels, and package holidays worldwide. Joyned’s social booking solution ‘Joyned Booking’ is now available to TravelUp visitors across the globe, playing a crucial role in enhancing the travel experience for its customers.

Joyned Booking enables people to invite friends and family to a travel website to discuss and book group trips together. By putting the power back into the hands of the vendor, every offering on their website creates a micro social network that is private, organic, and collaborative.

Joyned Booking has now been implemented within TravelUp’s hotel booking and package holidays verticals, with future plans to deploy the software onto its flight-only vertical. As well as improving engagement and conversion, it provides partners with data-driven insights to optimize their offers and increase retention. With the assistance of the team at Joyned, TravelUp is creating a seamless user experience for its visitors.

In an era where social verification holds immense importance, the need for travel sites to engage consumers effectively has never been more important, explains Craig Ashford, Chief Commercial Officer at TravelUp, who chose to partner with Joyned due to their advanced technology and unique market proposition.

“Joyned Booking brings a social feel to the TravelUp experience, allowing consumers to share holiday, hotel, and flight options with those that they are traveling with or simply with friends and family of whom they highly value their opinion, facilitating direct endorsements from connected peers,” Craig comments.

By implementing Joyned Booking for groups, travel sites like TravelUp can typically enjoy a higher conversion rate of 10% and an increase in overall website revenue. In addition, they can utilize secure and encrypted data on sentiment analysis, price perception, and mapping of the group booking customer buying journey. All this gives them the opportunity to further enrich their offering by making tailored offers and promotions a possibility.

Commenting on the partnership, Jonathan Abraham, CEO of Joyned, added: “We’re thrilled that TravelUp’s forward-thinking team has recognized Joyned as leading innovators in social commerce for travel and have decided to embark on this journey with us. This collaboration makes our social booking solution available to more travelers around the world as we strive to bring our partners an unparalleled opportunity to streamline their operations, improve customer service, and redefine the travel booking experience.”

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Johannesburg, SA and London, UK – Weeva celebrated one year since it launched its pioneering Software-as-a-Service (SaaS) platform, which is aimed at democratising access to cutting-edge sustainability management tools for the travel and tourism industry. The anniversary comes as sustainable travel trends continue to top consumer preferences.

Over its first year of operations, Weeva has built a community of over 400 individual users around the world, who are making tangible progress to improve the sustainability of their business operations and drive lasting behavioural change within their teams.

Research has shown that consumers are making a conscious choice to opt for destinations, tourism operators, hotels and airlines that are investing in sustainability, despite perceiving the industry as a whole to be making little to no effort to mitigate the impact of the climate crisis or care for local communities.^[1]

Because of this and despite pressures on personal finances, consumers are willing to pay up to 10% more to travel sustainably.^[2]

Julie Cheetham, Co-founder and Managing Director of Weeva, said: “When we launched Weeva last year, it was apparent that the mood was already shifting, and that there was an urgent need to help the tourism industry improve its impact on people and the planet. Our platform enables travel and tourism businesses of all sizes to measure their progress on their sustainability journeys and identify opportunities to minimise environmental impact, build commercial resilience, and contribute to preserving thriving communities and ecosystems.”

In its first year, Weeva has been used by over 200 travel and tourism businesses – predominantly hospitality providers – to collect, analyse and track data across 18 interconnected sustainability parameters. Over the course of the year, users have captured, managed and analysed a wide range of data, including:

• 1,600 species of fauna and flora captured and recorded.
• 1,6 million kilolitres of water consumed/used.
• 88,000 tonnes of scope 2 carbon emissions under management.
• 2,000 tonnes of waste recycled.
• USD $600,000 spent on community development projects with 30,000 direct and indirect beneficiaries.

As the platform’s capabilities grow alongside its userbase, these datasets will produce longer-term insights that point to emerging trends in sustainable travel and reflect the impact that tourism businesses are having on their local environments and communities.

Lindsey Walter, Co-founder and Director of Weeva, said: “In our first year, we have grown alongside our users – listening to their needs – and this month we celebrate the Weeva community’s sustainability achievements. As we look ahead, we are doubling down on our efforts to make sustainability management as accessible and simple as possible. We can’t wait to see how our users continue to shape sustainable travel well into 2024 and beyond.”

As part of its mission to demystify sustainability management for travel and tourism businesses, on October 18, Weeva will host an open-to-all virtual masterclass entitled, How to prepare your tourism property for making a difference.

Caption:  Weeva founders (from left to right): Arnold Meyer, Executive Chairman at Nianova Advisors; Russel Binks, Head of Sales and Marketing at Tswalu Kalahari; Lindsey Walter, Co-founder and Director of Weeva and Head of Commercial Development at Nianova Advisors; Jill Pruett, Finance and Operations Executive at Nianova Advisors; and Julie Cheetham, Co-founder and Managing Director at Weeva and Executive Sustainability at Nianova Advisors.  

About Weeva
Weeva is a pioneering Software-as-a-Service platform designed to democratise access to cutting-edge sustainability management tools for the travel and tourism industry. The platform helps travel businesses of all sizes access best-practice, science-based, and data-driven sustainability solutions.

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London, UK – The Sustainable Hospitality Alliance has welcomed the sustainability management platform Weeva as an affiliate member to help drive collaboration on industry resilience and data-led sustainability.

Designed by sustainable tourism experts, Weeva champions small, sustainable actions, backed by consistent data management, to boost efficiency and, ultimately, profitability within the industry.

The Alliance has a wide reach in the hospitality sector, representing over 50,000 properties and 7 million rooms globally and is delighted Weeva can bring its expertise in addressing the many challenges the hospitality industry faces as it targets Net Positive Hospitality – a philosophy and approach that unlocks the hospitality industry’s potential to contribute to the world’s future.

With this shared vision, both the Alliance and Weeva are working within the tourism and hospitality industries to address the challenges of measuring GHG emissions and facilitating more transparent, credible reporting.

As an Affiliate Member, Weeva will be able to help shape and drive sustainable progress through having a seat at the Alliance’s Senior Advisory Council as well as access to the Alliance’s solutions and resources that are tailored specifically for the industry, by the industry.

Sustainable Hospitality Alliance CEO, Glenn Mandziuk, said:

“We are delighted to welcome Weeva as an Affiliate Member and look forward to collaborating and working towards our shared vision to improve the industry’s reporting and measuring standards. Weeva’s focus on using sustainability to create more efficient and resilient businesses reflects the Alliance’s ambitions to put the industry on a sustainable pathway to Net Positive Hospitality. Collaboration with our affiliate members is invaluable as we implement our bold 5-year strategy to help the industry give back more than it takes.”

Julie Cheetham, Managing Director and Co-Founder of Weeva commented:

“The pandemic brought home just how vulnerable the tourism and hospitality sectors were; and how connected they are to the natural world. Practically overnight, we went from being one of the world’s biggest employers to the brink of collapse. This sparked a fire in myself and Lindsey Walter; we wanted to build a tool to mainstream and democratise sustainable operations and enable even the most ‘green-averse’ properties to improve their impact. It’s our mission to ditch the jargon, greenwashing and marketing ploys to make sustainability work for profit, people, and the planet.”

 

Caption:  Caption: Lindsey Walter (Co-Founder, Weeva) with Glenn Mandziuk (CEO) and Wolfgang M. Neumann (Chair) of the Sustainable Hospitality Alliance

About the Sustainable Hospitality Alliance
The Sustainable Hospitality Alliance brings together the hospitality industry and strategic partners to address key challenges affecting the planet and its people, local destinations and communities. They develop practical free resources and programmes to create a prosperous and responsible hospitality sector that gives back more than it takes. Their members represent over 50,000 hotels – totalling 7 million rooms – and include world-leading companies including Choice Hotels International, Marriott International, Hilton Hotels & Resorts, IHG Hotels & Resorts, Hyatt Hotels Corporation, BWH Hotel Group and Radisson Hotel Group, as well as regional brands. Their network also includes other parts of the hospitality value chain, including owners, investors and suppliers, to further drive joined up action on sustainability, and accelerate the industry on the path to net positive hospitality.

About Weeva
Weeva is a digital platform that enables tourism businesses to adopt measurable and holistic sustainability practices to improve operational efficiency and build resilience, driving positive impact for people and the planet. Focused on 18 parameters across Conservation, Culture, Community and Commerce, Weeva enables accommodation providers to monitor, manage, and improve their sustainability using a comprehensive suite of digital tools, educational guides, tasks and processes.

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Israeli travel tech start-up Joyned has been recognised for the company’s outstanding growth at this year’s Hustle Awards, where they were crowned as winners of the Most Successful Scale-Up category.

The prestigious award ceremony took place on Thursday 20th July at the iconic Steel Yard in London. Competition was high and the judges noted the exceptional calibre of entries this year across multiple categories. 

The Most Successful Scale-Up category included nine shortlisted companies, with Joyned receiving the highest scores from the judges. The award was collected by Oz Erez, solutions specialist at Joyned and was presented by James Day, Sales Leader at Cisco SMB UK and comedian, Maisie Adam.

Joyned has rapidly expanded over the past year, having increased their Gross Booking Value by more than ten times over between Q2 2022 and Q1 2023, and with a client base including travel industry giants such as Amadeus, RIU Hotels and OYO Vacation Homes.

The team has also grown significantly in recent months, welcoming several senior level hires including Doron Luder as VP of Sales and Lior Zysman, former CEO of Playtech Israel, who joined as VP of Customers. Oren Elbaz, former founder of TinyTap (acq. by Animoca Brands) was also welcomed as Joyned’s new Head of Design, and will lead the UI/UX development of Joyned Booking during the next phase of growth.

Commenting on Joyned’s successes to date, the Hustle Awards judges said ‘we were very impressed with Joyned, as they gave clear evidence of impressive growth, with so much potential to continuing developing in future.”

Joyned’s CEO, Jonathan Abraham, said: “I’m absolutely delighted that Joyned has been named as the Most Successful Scale-Up at this year’s Hustle Awards. I’m very proud of the consistent growth Joyned has demonstrated over the past year which is testament to the calibre of our incredibly talented team. It really shows that what we’re doing in the travel sector space is resonating with some of the industry’s biggest companies and influencers.”

Joyned Booking enables groups of friends and family who want to go on holiday together to discuss and make purchases directly on a travel site in a secure, private, online space. Through its cross-website, live experience, travel sites are able to own their customers’ natural social engagements directly on-site, typically increasing travel sites’ conversion rates by four times their baseline and increasing average order value by 25%.

“Joyned is currently the only company providing an off-the-shelf solution to the travel sector that offers a seamless, collaborative booking experience. Our offering is unique and highly valued by customers and OTAs alike. Our growth to date has been exceptional and we can’t wait to see where the company goes next,” adds Jonathan.

The full list of this year’s winners can be found on the Hustle Awards website.

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New York, NY, July 27, 2023 / TRAVELINDEX / Anchor Operating System, a leading provider of software solutions for the tourism and hospitality industry, and Digonex, a renowned provider of dynamic pricing technology, today announced their partnership in powering ticketing and dynamic pricing, respectively, for the prestigious Toronto Zoo. This partnership brings together the expertise of both companies to provide innovative solutions that enhance the visitor experience and drive revenue growth.

Anchor Operating System was awarded the contract to power the ticketing, donation, and membership systems for the Toronto Zoo, solidifying its position as a trusted technology partner in the industry. With its comprehensive suite of tools and features, Anchor Operating System enables seamless ticketing transactions, streamlined membership management, and efficient donation processing, ensuring a smooth and convenient experience for visitors and supporters of the Toronto Zoo.

As a result of their individual achievements, Digonex was selected to empower the Toronto Zoo with its cutting-edge dynamic pricing technology. With Digonex’s expertise, the Toronto Zoo can implement intelligent pricing strategies that maximize revenue and optimize visitor attendance. By leveraging sophisticated algorithms and extensive data analysis, Digonex enables the Toronto Zoo to adapt pricing dynamically based on factors such as demand, seasonality, and capacity, ensuring fair pricing for visitors while supporting the financial sustainability of the organization.

The collaboration between Digonex and Anchor Operating System represents a powerful synergy, combining state-of-the-art dynamic pricing technology with robust ticketing and membership solutions. This integrated approach not only streamlines operations for the Toronto Zoo but also enhances the overall visitor experience by offering personalized pricing and seamless transactions.

“We are thrilled to partner with Digonex to provide dynamic pricing and ticketing solutions for the Toronto Zoo,” said Nasi Peretz, President at Anchor Operating System. “This collaboration showcases our commitment to delivering comprehensive and innovative solutions that meet the evolving needs of the tourism industry. By integrating Digonex’s dynamic pricing technology with our ticketing and membership systems, we can empower the Toronto Zoo to optimize revenue while providing an exceptional experience for their visitors.”

“We are excited to work with Anchor Operating System in powering the dynamic pricing aspect for the Toronto Zoo,” said Greg Loewen, President at Digonex. “Digonex’s advanced pricing technology combined with Anchor Operating System’s robust ticketing and membership solutions will enable the Toronto Zoo to implement intelligent pricing strategies that drive revenue growth while ensuring a fair and enjoyable experience for all visitors. We look forward to a successful collaboration that benefits both the Toronto Zoo and its valued guests.”

The Toronto Zoo is equally enthusiastic about the partnership between Anchor Operating System and Digonex, said Adam Huston, Director of Guest Experience at Toronto Zoo. “We are delighted to partner with Anchor Operating System and Digonex to enhance our ticketing and pricing strategies. This collaboration brings together industry-leading solutions that will enable us to provide a seamless and personalized experience for our visitors while optimizing revenue generation. We are confident that this partnership will contribute to our mission of connecting people, animals, and conservation.”

About Anchor
An independent division of Hornblower Group, Anchor is a cloud-based operating system that manages integration of third-party partners. More than a ticketing system, Anchor offers more than 700 features, including dynamic pricing, drag-n-drop reporting, waivers, kiosks, and Salesforce integration. The platform is instrumental in the production of developing centralized solutions that are designed to scale, allowing it to serve companies across wide-ranging industries, from transportation to parks & recreation. Anchor’s overall mission is to provide a turnkey solution that will result in reducing overhead, creating additional revenue streams, and most importantly, optimizing the guests experience.

About Hornblower Group
Hornblower Group is a global leader in experiences and transportation. Hornblower Group’s corporate businesses are comprised of three premier experience divisions: American Queen Voyages^®, its overnight cruising division; City Experiences, its land and water-based experiences as well as ferry and transportation services; and Journey Beyond, Australia’s leading experiential travel group. Spanning a 100-year history, Hornblower Group’s portfolio of international offerings includes water-based experiences (dining and sightseeing cruises), land-based experiences (walking tours, food tours and excursions), overnight experiences (cruises and railways) and ferry and transportation services. Hornblower Marine, a subsidiary of Hornblower Group, provides vessel outhaul and maintenance services at Bridgeport Boatworks in Bridgeport, Connecticut. Additionally, Anchor Operating System, LLC, a subsidiary of

Hornblower Group and independent entity, provides reservation, ticketing and website integration services for clients in the transportation, tourism and entertainment industries. Today, Hornblower Group’s global portfolio covers 114 countries and territories, 125 U.S. cities and serves more than 30 million guests annually. Headquartered in San Francisco, California, Hornblower Group’s additional corporate offices reside in Adelaide, Australia; Boston, Massachusetts; Chicago, Illinois; Fort Lauderdale, Florida; London, United Kingdom; New York, New York; Dublin, Ireland; and across Ontario, Canada.

About Digonex
Digonex is the leading provider of dynamic pricing solutions serving attractions, cultural institutions, tour operators and live entertainment venues.  Digonex’s technology is the result of almost two decades of research and development in pricing science.  Digonex’s team of PhD economists utilizes dozens of variables to develop an automated and customized pricing solution for each client to accelerate revenue growth and achieve other critical strategic objectives.  Digonex is known for the effectiveness of its solutions, its “high touch” service model and dedication to client satisfaction.

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Today, Israeli start-up Joyned and NexusTours, a leading destination management company serving the Caribbean, Central America, and North America, jointly announced their strategic partnership. This significant collaboration will deploy Joyned’s innovative social booking technology across NexusTours’ online platforms. The integration is set to enhance the travel experience for users in 20 countries across these regions.

Joyned’s travel technology add-on, Joyned Booking, enables people to invite friends and family to the NexusTours websites, and collaborate in a private, on-site platform to discuss and book group trips.

Through enabling on-site collaboration, the innovative booking platform developed by Israeli start-up Joyned transforms the reservation process for Friends & Family (F&F) travelers. This unique approach has resulted in significantly higher conversion rates and an enhanced user experience for businesses utilizing the Joyned Booking system.

Joyned Booking will shorten the decisions and debates of customers in real-time, while F&F travelers explore NexusTours’ site offering which includes a choice of trips to 58 different destinations.

Commenting on the partnership, Jonathan Abraham, CEO of Joyned, said: “We’re delighted that NexusTours will be using our travel technology solution, Joyned Booking, across its sites and we look forward to working closely together in future to provide the best experience possible to customers. It’s a really exciting time for us to partner with NexusTours and because of our shared desire for state-of-the-art booking technology, we’re confident that this agreement will be a tremendous success.”   

Rubén Gutiérrez, President of NexusTours, commented: “Through the utilization of Joyned’s booking technology, we’re not only able to enhance the customer experience, but also maintain a competitive edge in our industry. We’re eager to witness the continuing impact of this innovative group booking solution on our business. So far, we have seen an impressive 20% increase in conversion rate among customers who have used Joyned’s technology.”

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London, United Kingdom, June 28, 2023 / TRAVELINDEX / As the global economic landscape grapples with climate change and sustainability challenges, Thailand-based SORASO, a distinguished player in the tourism tech sector, is committed to contributing to this worldwide cause. Their commitment was proudly demonstrated at London Tech Week, held from 12-16 June 2023.

Established in 2022 as a distinct management spin-off from Thailand’s leading hotel software company, Smart Finder, SORASO is co-found and led by an innovative team: Managing Director Siriporn Trachoo, Director of Business Development Natthanan Intharat, and Director of Project Management Teerarat Gainey. Their collective efforts earned SORASO the first prize at Scale Up Game Thailand, a business plan competition organized by the Global Entrepreneurs Program under UK Trade and Investment.

With a suite of software solutions, SORASO is fostering a sustainable tourism ecosystem. The offerings include a Hotel Back-End Management System (property management system), Sales Management System (Point of Sales), Accounting and Financial Viewing System, and an in-development application designed to increase hotel service efficiency and reduce business expenses.

As SORASO enters its next growth phase, the company is actively raising funds for expansion into Southeast Asia, focusing on markets in Vietnam, Singapore, Indonesia, and Malaysia. The company has established a regional hub in Singapore and is eyeing a further expansion into the UK market.

At London Tech Week, SORASO stood alongside seven other distinguished Thai companies – namely, Banpu Public Company Limited, PTT Global Chemical Public Company Limited, Enserv Power Company Limited, Meti Coolie Co., Ltd., Pack Corporation (Thailand) Co., Ltd., Techsauce Media Co., Ltd., and Vekin (Thailand) Co., Ltd. As the only representative from the travel technology sector, SORASO received a warm reception from His Excellency Thani Thongphakdi, Thai Ambassador to the UK, and Mr. Mark Garnier, UK’s Deputy Minister of International Trade.

Crucial support and guidance were generously provided by the influential –GEP Deal Maker Pae Natwilai, a Forbes 30 Under 30 Europe honoree, recognized for her significant contributions in elevating Asian startups onto the global stage.

Reflecting on the experience, Siriporn Trachoo, Managing Director of SORASO, stated, “Our participation in London Tech Week has been a pivotal stepping stone towards global recognition. The event provided us with insightful learnings, valuable networking opportunities, and introductions to potential investors. We’re eagerly anticipating future collaborations that will strengthen our product offerings and enhance the traveler experiences.”

London Tech Week, hosting over 30,000 participants from more than 50 countries, marked a milestone in SORASO’s journey, shaping its future role in the sustainable evolution of the tourism industry.

About SORASO
Established in 2022, SORASO is a pioneering hotel technology software solution company based in Thailand and Singapore. With a commitment to transforming the tourism industry through innovative technology and strategic partnerships, SORASO is actively expanding its reach across South East Asia.

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